Big Bucks with Big Signs

  • How to Find, Build, Rent and Sell Billboards For Big Profits
  • Getting Started: Checking Laws and Doing Research
  • The Real Economics of Billboard Ownership
  • OSHA and Other Complications
  • Selling Advertising Space

Frank Rolfe started his billboard empire from his coffee table, as a fresh graduate from Stanford University. It began as a resume builder for graduate school applications, and ended with a sale to a public company 14 years later.

Using unique strategies he developed from desperate competition with much larger adversaries, Rolfe eventually owned more billboard units than any private individual in Dallas/Ft. Worth. Along the way, he fine-tuned the techniques to find billboard locations, rent advertising space, and sell signs and leases.

Rolfe was an aggressive buyer of billboards during the Texas recession of 1988-1992, and built or bought during his career the astounding average of two billboard faces per month – one every two weeks for

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